Sometimes Women Have Babies: The PDQ FAQ of Re-selling Bridesmaid Dresses #2
Apr 3rd, 2012
We thought Jessica Simpson looked absolutely stunning in Lauren Zelman and Bret Harrison’s wedding out in Parker Palm Springs a few weeks ago. We’re pretty sure she is not wearing any of the teeny, towering heels from her shoe line underneath that über-adorable maxi dress, but if she is, we stand corrected (and amazed!!).
Ms. Simpson has inspired the second addition of our PDQ FAQ of Re-selling Bridesmaid Dresses Series and a post we’ve titled “Sometimes Women Have Babies.”
Question: Why do people have bridesmaid dresses they’ve never worn that they need to sell?
Answer: Sometimes a woman, perhaps a woman who is going to be a bridesmaid, is going to have/has/had a baby. Congratulations, new mama! We know you’re going to be great! A new bebé is one of the most common reasons someone might have a bridesmaid dress that’s still NWT (new with tags, for you newbies), or it might be the reason she is desperately seeking a different size dress a few months before the wedding. Timing is key here. Retail companies make money - or, if you prefer, “keep their lines fresh and modern and trendy” – by introducing and phasing out new colors and styles pretty quickly. Sure, it’s a big game, and don’t get us wrong, we appreciate some things about the game… BUT… as in other games, where the odds may ever be in your favor, if you’re in any stage of pregnancy and bridesmaid dress shopping, the odds might not. You’ll need to order your dress sometimes eight months ahead of the wedding to make sure the color and style are available, but a lot can change in eight months. You know, like your whole body. What you have is a dress that doesn’t fit, that you don’t want, and that you can’t return (those pesky bridal store “No Return” policies!). What you need is a different size. And what if that color or style has been discontinued? You see the conundrum. We do this (Bridesmaid Trade) because we get annoyed at conundrums that make life difficult for women when it doesn’t have to be. Yup, that sums it up.
Rock on Mama Simpson! (And do we love these dresses – yes, of course…)